Description ateliers ATI

SEA Workshop Description

Market Analysis

This course teaches entrepreneurs how to analyze all internal and external forces that affect day-to-day business and to recognize potential threats or new business opportunities. An understanding of social behaviors and patterns within demographic groups allows further dissection into select target markets. It also discusses the importance of on-going research and analysis as an integral part of business.

Principles of Management

This workshop highlights the principles of modern management that will assist the entrepreneur in dealing with conflict resolution, problem solving, effective time management, and enhancing rapport with suppliers, employees and customers. It encompasses the fundamental functions of management as well as the skills required to effectively manage a business.

Intro to Marketing

This workshop provides insight into modern marketing principles as well as various marketing strategies used today to build a profitable business and gain long-term customer relationships. A detailed overview is given of different marketing approaches past and present as well as a number of marketing practices to consider as the company grows and expands its operations.

Promotion and Advertising Strategies

The course details all the tools available to the entrepreneur within the marketing communications mix to position launch and sell a product in the market place taking into consideration marketing principles and strategies previously discussed. Topics include marketing over the Internet, Electronic newsletters, Print Advertising, Personal Relations, and Direct Marketing. Following the course, participants will have the tools necessary to develop an effective Marketing Plan to attain business and marketing-oriented objectives.

Selling Techniques

This course outlines a number of sales concepts including "solution selling." A detailed overview is given of the sales process as well as the challenges and advantages we are confronted with today. Material covers topics such as prospecting, networking, telephone selling, opportunity analysis through to negotiation and customer follow-up.

Website Design and Creation

This hands-on workshop provides an overview of Microsoft Publisher as an effective tool to produce all collateral material from Business Cards and Brochures, to building your own Website. Participants will be able to build their own website in class and gain insight on how to drive traffic via the Web. Technical components include learning how to search for available domain names, finding a hosting service and loading html files onto the hosting server.

Business Financing

This workshop shows the possible financing options and also explains the requirements associated with them. It focuses on the business plan and other relevant information as prescribed by financial institutions.

Rules and Regulations

This workshop teaches you how to determine the type of business you need to create the various rules and regulations you must abide by.

Financial Terminology

This workshop allows the participant to get familiar with financial terminology such as : the balance sheet, the income statement, cash flows, assets, liabilities, owners' equity, revenues, expenses, profit, etc.

Startup Balance Sheet

This workshop explains how to prepare the balance sheet as of the date you start up your business. It includes all assets your business owns, the liabilities that may accompany them, from which one can derive the owners' equity. Valuation techniques from various types of assets are discussed.

Cash Management

This workshop revisits cash flows : inflows and outflows. The cash budget, its uses and calculation will be discussed. The need for bank reconciliation at the end of the month and the basics of this useful tool will also be addressed.


In this workshop, the components of the income statement are discussed. Other topics include depreciation, income tax and installments. Examples of the income statement and its interpretation are presented.

Accounting Cycle

This workshop presents all the accounting cycle steps, from the startup balance sheet through to the closing of the books and the end of the business year.


This workshop gives an outline of the current accounting operations of a business. It illustrates the computerizing of the accounting data advantages, as opposed to the manual process. Examples of double entry bookkeeping, the general journal and the general ledger are presented as well as a brief demonstration of a typical accounting software (Simply Accounting or Quickbooks).